Who Are You? What Are You?
If your station truly has something to offer, then you know
solid station imaging involves more than simultaneously
firing off every sound effect in your library
at the top of each hour.
Yep, there are a lot of folks out there wearing the imaging producer's cap these days. Some are very good. But the cap isn't a 'one-size-fits-all' design.
For effective radio voice imaging, you want someone who knows more than how to push buttons, spin knobs and click a mouse. You want someone who knows not only the HOW of effective imaging, but the WHY, as well.
Good Morning, Kosovo!
In late 2008 I was honored when Brandy, a Belgian company specializing in branding and imaging, asked me to voice some elements for the CHR radio powerhouse for Belgium and The Netherlands, Q-Music.
Here, I begin the demo for Brandy's Power Intro packages and, about 30 seconds later, appear in a promo for Q-Music's Kitchen Jam. We then move from that demo into an aircheck of Q-Music as Ornelis & Rogiers kick off their final morning broadcast from Kosovo, after spending a week there entertaining the Belgian troops. Brandy asked me to provide the 'Good Morning Kosovo' shouts, in the style of Robin Williams from 'Good Morning Vietnam.' (Note: the Air Talent speak Dutch and the commercials are in Dutch, but the jingles and most songs are in English.)
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Audio production has been in my blood for quite a long time. Okay, longer than I care to admit. My first position in radio - only two years out of high school - was that of Production Director. But I'd been doing audio production for several years before. You may have heard of or remember audio tape and razor blades. It's that analog stuff. (And it really is truer to the ear than digital.) So I was producing station IDs, promos and features before it was called imaging.
A couple of years later, I became Audio Producer (and narrator) for a corporate communications production house. We produced promotional, branding and other types of audio-visual presentations (umm, before it was called multimedia) for lots of big, well-known companies whose products and services we use every day.
And later I spent several years as Producer, Voice Talent and Copywriter for an advertising agency. We specialized in... radio.
The common thread, here, is effective audio. If it isn't going to be effective, there's no point in producing it.
Doing things right - and for the right reasons - is always best.
Radio imaging. From your button-pushing, knob-twisting, mouse-clicking, ever-loving production guy... with gobs of experience.
